The Owner's Corner Helping gym owners achieve sustainable growth How 8th Day Gym Grew to 30,000 Sq Ft—And How You Can Too Hi Reader, If you’re looking to grow your gym, take notes from 8th Day Gym in Grand Rapids, MI. They started small in 2010 with just two members in a rented room. Fast forward 15 years, and they now operate out of a 30,000-square-foot facility with multiple revenue streams and a thriving team of coaches. Here’s what they did right—and how you can apply it to your gym: 1....
about 2 months ago • 2 min read
The Owner's Corner Helping gym owners achieve sustainable growth What Gym Owners Wish They Knew at the Start Hi Reader, We read a summary on BarBend about the lessons that some longtime CrossFit affiliate owners have learned over the years. We felt it was incredibly useful advice to all gym owners and we wanted to summarize the highlights here: "I wish I would have known this is a people and relationship-based business more than a fitness program." Dealing with members and staff is probably...
5 months ago • 1 min read
The Owner's Corner Helping gym owners achieve sustainable growth Sales is the Best Tool in Your Toolbox Hi Reader, While we say we are in the fitness industry, we really make our living by selling. Being skilled at sales has a direct and undisputed correlation to success in your business. But not all owner-operator trainers are good at selling, and we've seen too many business casualties despite an owner being an arguably world class trainer. What do great sales people have that makes them so...
6 months ago • 1 min read
The Owner's Corner Helping gym owners achieve sustainable growth The Art of Prospect Conversion Hi Reader, Let's say you have a newbie that was brave enough to inquire about your gym through a social media ad, online, through a referral... it doesn't matter; they've arrived at your inbox with an interest. How do you turn them into a paying member? The tactical answer The simple (but not easy) answer you've heard before is speed to lead. Whenever a prospect inquires about a gym, your gym is...
6 months ago • 1 min read
The Owner's Corner Helping gym owners achieve sustainable growth Hi Reader, We're back with Part 2 of how to implement virtual interviews to save you time in your hiring process. Missed Part 1? Check your inbox and open it you silly goose. Let's pick up where we left off. Steps for Candidates to Follow to Record and Submit To streamline the process, give candidates clear instructions on how to record and share their YouTube videos: Set Video to "Private": Candidates can upload their video to...
7 months ago • 1 min read
The Owner's Corner Helping gym owners achieve sustainable growth Hi Reader, We know interviews can be painful. Especially when you invest a lot of time only to have a candidate not work out in the end. Unfortunately, interviews are a numbers game, and on average, you have to "kiss a few frogs" before you find that next-level hire. To make the process less painful, we've seen some great results from a video submission as part of the early interview process, using YouTube private. Because we...
7 months ago • 2 min read
The Owner's Corner Helping gym owners achieve sustainable growth The Hormozi Way of Hiring Top Talent Hi Reader, Every industry depends on hiring top talent, not just the fitness industry. Obviously, right? Well effective hiring methods repeat themselves across industries, and we particularly like the advice that Alex Hormozi shares for you to use in your gym. By the way, Hormozi started in the fitness industry, so we like his advice even more. Key Takeaways: Your job title determines the...
9 months ago • 1 min read
The Owner's Corner Helping gym owners achieve sustainable growth Let's talk about compensation. Hi Reader, Compensation often looks the same for fitness professionals in the fitness industry. We're used to hourly rates, per-class rate, or annual salaries. Is this really the best way to compensate our greatest assets? High attrition in the industry wouldn't suggest so. Here are a few things to consider when trying to achieve an effective and motivating compensation structure. Performance-Based...
10 months ago • 1 min read
The Owner's Corner Helping gym owners achieve sustainable growth Hi Reader, We've received some questions about buying and selling gyms. Common questions include: What's the buying/selling process like? How do I find out what gyms are for sale? How do I list my gym for sale? Buying can be a great way to grow your client base or add additional team members and capabilities. Would you rather run a dozen marketing campaigns and pay for each lead to build up a client base from scratch? Or pay...
10 months ago • 1 min read