The Owner's Corner

Helping gym owners achieve sustainable growth

What Gym Owners Wish They Knew at the Start

Hi Reader,

We read a summary on BarBend about the lessons that some longtime CrossFit affiliate owners have learned over the years. We felt it was incredibly useful advice to all gym owners and we wanted to summarize the highlights here:

"I wish I would have known this is a people and relationship-based business more than a fitness program."

Dealing with members and staff is probably one of the hardest challenges there is. Focusing your efforts on becoming an expert people manager (for both populations) can be the difference in your business.

"I was too focused on being a competitive gym catering to high-level athletes"

Your ideal client is a busy person that works and maybe wants to lose a few pounds, gain some muscle, and feel better about themselves. Most people don't necessarily aspire to compete, and if we focus on that, we're missing the boat. Focus on the population that needs you the most.

"Consider your family, coaches, and members with all decisions"

Don't forget that you didn't start a gym for yourself. You did it for the good of others. Don't lose sight of that, and make sure that you operate with those you serve in mind. This is a people business!

"Most of the worst decisions have come from rushing into hiring a staff member due to feeling like it was an emergency and being understaffed"

This is literally the reason Barbell Jobs exists - find the right talent the first time and watch your gym flourish!

Post a Fitness Job

If you're ready to grow your business, let us help you on the hiring side. We help you find quality talent using our vast fitness network.

Post a Job

Until next time!

Team Barbell Jobs

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The Owner's Corner: What Gym Owners Wish They Knew at the Start