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The Owner's Corner Helping gym owners achieve sustainable growth Five Gym Owner Hacks to Crush It the Rest of 2025 Hi Reader, Want to pump up your business and dominate the fitness game in 2025? Here’s the no-BS scoop on what’s working in the new fitness economy, straight from the trenches. 1. Boutique is Still King Big-box gyms are so last decade. Clients crave boutique spots with personality—think curated playlists blasting through sleek sound systems, Insta-worthy murals on the walls, and...
The Owner's Corner Helping gym owners achieve sustainable growth How 8th Day Gym Grew to 30,000 Sq Ft—And How You Can Too Hi Reader, If you’re looking to grow your gym, take notes from 8th Day Gym in Grand Rapids, MI. They started small in 2010 with just two members in a rented room. Fast forward 15 years, and they now operate out of a 30,000-square-foot facility with multiple revenue streams and a thriving team of coaches. Here’s what they did right—and how you can apply it to your gym: 1....
The Owner's Corner Helping gym owners achieve sustainable growth Sales is the Best Tool in Your Toolbox Hi Reader, While we say we are in the fitness industry, we really make our living by selling. Being skilled at sales has a direct and undisputed correlation to success in your business. But not all owner-operator trainers are good at selling, and we've seen too many business casualties despite an owner being an arguably world class trainer. What do great sales people have that makes them so...