The Owner's Corner Helping gym owners achieve sustainable growth How to Turn Your Gym Members into Your Best Marketing Team Let’s be honest — in 2025, paid ads cost more than a new squat rack, and social media algorithms change faster than your clients’ excuses for skipping leg day. But there’s one marketing strategy that never goes out of style (and doesn’t require a marketing degree): your members. Here's how to make it happen. 1. Create “Instagram‑able” Moments People love to share their...

The Owner's Corner Helping gym owners achieve sustainable growth Proven Strategies to Boost Your Gym Website’s Lead Capture and Conversions Hi Reader, Your gym’s website is your digital front desk—make it work smarter to capture leads and convert them into members. Below are concise, data-backed strategies to turn your site into a lead-generating powerhouse, tailored for gym owners ready to grow. 1. Design a Mobile-First Site Use authentic images of your gym’s community and ensure mobile...

The Owner's Corner Helping gym owners achieve sustainable growth Five Gym Owner Hacks to Crush It the Rest of 2025 Hi Reader, Want to pump up your business and dominate the fitness game in 2025? Here’s the no-BS scoop on what’s working in the new fitness economy, straight from the trenches. 1. Boutique is Still King Big-box gyms are so last decade. Clients crave boutique spots with personality—think curated playlists blasting through sleek sound systems, Insta-worthy murals on the walls, and...