The Owner's Corner Helping gym owners achieve sustainable growth Rethink Your Job Post The best job ad ever written said nothing about the job. In 1914, Ernest Shackleton needed a crew to sail to the South Pole. He could have written: "Sailors needed. Must know how to hoist sails, swab decks, navigate ice waters. 2+ years experience required." Instead, he wrote: "Men wanted for hazardous journey. Small wages, bitter cold, constant danger. Safe return doubtful. Honor and recognition in case of...

The Owner's Corner Helping gym owners achieve sustainable growth The 7 Phases of Gym Growth In the fitness industry, scaling a gym from a startup to a thriving enterprise requires careful planning and awareness of potential pitfalls. Jason Fernandez (aka "Fern"), co-creator of Best Hour of Their Day breaks down the key phases of business growth, highlighting revenue milestones, member counts, and critical risks that can make or break success. Whether you're just starting out or aiming for...

The Owner's Corner Helping gym owners achieve sustainable growth How to Turn Your Gym Members into Your Best Marketing Team Let’s be honest — in 2025, paid ads cost more than a new squat rack, and social media algorithms change faster than your clients’ excuses for skipping leg day. But there’s one marketing strategy that never goes out of style (and doesn’t require a marketing degree): your members. Here's how to make it happen. 1. Create “Instagram‑able” Moments People love to share their...