The Owner's Corner Helping gym owners achieve sustainable growth Proven Strategies to Boost Your Gym Website’s Lead Capture and Conversions Hi Reader, Your gym’s website is your digital front desk—make it work smarter to capture leads and convert them into members. Below are concise, data-backed strategies to turn your site into a lead-generating powerhouse, tailored for gym owners ready to grow. 1. Design a Mobile-First Site Use authentic images of your gym’s community and ensure mobile...

The Owner's Corner Helping gym owners achieve sustainable growth Five Gym Owner Hacks to Crush It the Rest of 2025 Hi Reader, Want to pump up your business and dominate the fitness game in 2025? Here’s the no-BS scoop on what’s working in the new fitness economy, straight from the trenches. 1. Boutique is Still King Big-box gyms are so last decade. Clients crave boutique spots with personality—think curated playlists blasting through sleek sound systems, Insta-worthy murals on the walls, and...

The Owner's Corner Helping gym owners achieve sustainable growth How 8th Day Gym Grew to 30,000 Sq Ft—And How You Can Too Hi Reader, If you’re looking to grow your gym, take notes from 8th Day Gym in Grand Rapids, MI. They started small in 2010 with just two members in a rented room. Fast forward 15 years, and they now operate out of a 30,000-square-foot facility with multiple revenue streams and a thriving team of coaches. Here’s what they did right—and how you can apply it to your gym: 1....