The Owner's Corner Helping gym owners achieve sustainable growth Five Gym Owner Hacks to Crush It the Rest of 2025 Hi Reader, Want to pump up your business and dominate the fitness game in 2025? Here’s the no-BS scoop on what’s working in the new fitness economy, straight from the trenches. 1. Boutique is Still King Big-box gyms are so last decade. Clients crave boutique spots with personality—think curated playlists blasting through sleek sound systems, Insta-worthy murals on the walls, and...

The Owner's Corner Helping gym owners achieve sustainable growth How 8th Day Gym Grew to 30,000 Sq Ft—And How You Can Too Hi Reader, If you’re looking to grow your gym, take notes from 8th Day Gym in Grand Rapids, MI. They started small in 2010 with just two members in a rented room. Fast forward 15 years, and they now operate out of a 30,000-square-foot facility with multiple revenue streams and a thriving team of coaches. Here’s what they did right—and how you can apply it to your gym: 1....

The Owner's Corner Helping gym owners achieve sustainable growth What Gym Owners Wish They Knew at the Start Hi Reader, We read a summary on BarBend about the lessons that some longtime CrossFit affiliate owners have learned over the years. We felt it was incredibly useful advice to all gym owners and we wanted to summarize the highlights here: "I wish I would have known this is a people and relationship-based business more than a fitness program." Dealing with members and staff is probably...