The Owner's Corner Helping gym owners achieve sustainable growth The leads problem in front of you. The average gym gets 32 to 36 leads a month. Six of them book an appointment. Two join. That's from Two-Brain's 2025 State of the Industry report. And buried in the same section is the number that should concern you: 14% of gyms never call their leads at all. Not "call eventually." Not "call twice and give up." Never! This is a real missed opportunity. Ask a room of gym owners what they need...

The Owner's Corner Helping gym owners achieve sustainable growth The Coach You're About to Lose Last month a gym owner told me he got blindsided. His best coach - five years on staff, the one members asked for by name - handed in two weeks' notice on a Tuesday. "No warning," he said. Except there was. There always is. He just never asked. Here's the part owners underrate: when a coach walks, they don't leave alone. Around 45% of members stick around because of their relationship with staff,...

The Owner's Corner Helping gym owners achieve sustainable growth Can your gym survive without you for two weeks? Not “run a little rough.” Not “the front desk texts you six times a day.” Actually run — classes covered, payroll processed, problems solved, members happy — while you’re somewhere with bad cell service. If the answer is no, I have bad news: your gym is worth a lot less than you think it is. I learned this the hard way. I used to own a gym. I sold it. And over the years I’ve worked...